Marketing leader · Fractional CMO

I build marketing that people remember, and that moves revenue.

Thirteen years across growth, brand, CX, and experimentation. Second employee at Mutiny (Sequoia-backed), where five promotions in seven years took me from pre-product-market-fit to $10M ARR. Trained as a mathematician. Building with AI daily.

Work with me See the work

$1.7M: pipeline from one campaign, at 42x ROI
$10M: ARR scaled from pre-PMF as an early employee
250%: of pipeline target from an outbound engine built solo
5: functions led: growth, brand, CX, enterprise, customer growth

Work covered by Foundation Labs and Sequel

Selected work

Four campaigns, with the numbers attached.

Demand generation · Brand · Community

Surv-ai-vor: turning AI anxiety into $1.7M of pipeline

Mid-2023, ChatGPT set off a fear spiral for marketers. Instead of another webinar series, we built a reality-TV-style competition: 12 episodes, 21 industry speakers (Autodesk's CMO, OpenAI's GTM lead, Writer's CEO), a custom game portal, weekly challenges, and a $14K prize pool. Players earned points for learning, sharing, and referring.

$1.7M: pipeline generated
42x: return on investment
4,000: registrations across 71 countries
$89K: in sponsorships, so it nearly paid for itself

Campaign sizzle reel · October 2023 · agency-produced, creative direction by the Mutiny team

Three-step walkthrough of the Surv-ai-vor game portal: earn points, complete episode challenges, take sponsor demos — How the game worked, in three screens: the point economy drove watching and sharing, every episode ended with an application challenge, and sponsor demos scored points while funding the campaign

Surv-ai-vor live premiere player with sponsor logos — The two-hour live premiere with May Habib (Writer), Maggie Hott (OpenAI), and Dara Treseder (Autodesk)

Results readout: $1.7M pipeline generated at 42x ROI, 4,000+ marketers reached in 71 countries, 159 meetings and 48 opportunities — The results readout: 159 meetings and 48 opportunities from 4,000+ marketers in 71 countries

Product pivot · Voice of customer · Executive leadership

Holding $10M of revenue through a full product pivot

Mutiny rebuilt itself from a website-personalization product for growth teams into an ABM platform for a completely different buyer. I led the customer side: supporting a product being phased out, running the design-partner program for the one replacing it, and channeling voice-of-customer into the roadmap as part of the executive leadership team. The base held at ~$10M while the company changed what it sold and who it sold to.

~$10M: revenue base maintained
200+: customers through the transition
2: products supported in parallel

Gamification · Activation · Retention

Gamified activation: making customers want to do the work

Adoption is a motivation problem, not an education problem. I designed a system of competitions (Holiday Challenges, March Madness brackets, certification journeys) that made launching experiments a game customers wanted to win.

42%: lift in launch velocity (5.2 → 7.4)
25%: of the entire customer base in one challenge
457%: conversion increase for the winning customer
+73%: activation lift in the hardest-to-move segment

March Madness 2023 brackets with customer divisions featuring Snowflake, Pendo, Segment, Ironclad and more — March Madness 2023: customer divisions, a live bracket, and weekly eliminations

Custom player trading cards and customer trash talk on LinkedIn — Custom trading cards turned customers into players, and the trash talk went public on LinkedIn

Chart of weekly active launches after March Madness: +2% for superstars, +73% for chuggers — The lift landed hardest where it mattered: +73% in the segment that rarely launched

Brand · Original creative

Breaking through AI sameness, with jingles and raccoons

When every B2B brand started sounding like the same LLM, I went the other way: original music, animated characters, campy fun. "The ABM MBA" jingle turned product education into brand entertainment, and the raccoon videos gave Mutiny's ABM era a mascot people watched on purpose.

Each piece is stamped with when and how it was made. The tooling has advanced so quickly that work from 2023, 2024, and 2025 should each be judged against what the tools could do at the time.

"The ABM MBA" jingle · April 2024 · Suno, Midjourney

"Destination Pipeline" · October 2025 · Suno, Midjourney, Runway, Tensor.Art, iMovie

ABM MBA live academy session with Snowflake — The jingle sold a real program: ABM MBA live academy sessions with customers like Snowflake · 2024

Work with me

Two ways to work together.

Fractional

Senior marketing leadership, before you need a full-time CMO.

For founders who need someone to own positioning, pipeline, and brand, and to build the systems a future team will run. I work as an extension of your leadership team: in your strategy conversations, your standups, and your Slack.

Discovery sprint. One week of daily working sessions on positioning, ICP, and channels, ending in a 3–6 month marketing plan.
Embedded leadership. A monthly retainer at 20+ hours a week to run the plan: outbound engines, launches, content, and the dashboards that show what's working.

Start a conversation

Full-time

Open to VP Marketing, CMO, and Head of Growth roles.

I'm looking for B2B companies, remote-first, where marketing owns growth and brand together. I'm at my best in companies that are changing: finding product-market fit, moving upmarket, or rebuilding around a new buyer.

Growth, brand, and CX leadership under one roof
Built and led teams from one to six
Part of the executive team through a full product pivot

Request my resume

About

From experimentation analyst to full-stack marketing leader.

Test, measure, iterate.

Six years building experimentation programs at Brooks Bell drove $13MM+ in annual incremental revenue for enterprise clients. Every campaign I run since has a hypothesis and a number attached.

Make it something people want to join.

Competitions, characters, and music get people to do the work on their own. Customers launched more, prospects shared more, and the campaigns kept getting cited years later.

Build with an AI-native stack.

I run outbound, content, and creative with Claude, Midjourney, Suno, and Runway, so a small team ships like a big one. I built both of my companies this way.

2013–2019

Brooks Bell Optimization Analyst → Senior Consultant

Built digital experimentation programs for enterprise brands. Drove $13MM+ in annual incremental revenue across client testing programs and authored the Adobe Target certification exams.
2019–2025
Mutiny Second employee · six roles in seven years
- Customer Growth Lead. Founding go-to-market hire; grew the base to 46 customers and $1.5M ARR.
- Head of Customer Experience. Built the CX team from one to six as the base grew to 131 customers and $6.6M ARR.
- Head of Enterprise Strategy. Designed the enterprise motion, with onsite workshops for Snowflake, Notion, Intercom, and Sigma.
- Head of Growth Marketing. Created Surv-ai-vor: $1.7M in pipeline at 42x ROI.
- Head of CX & Growth. Held the ~$10M base steady through a full product and buyer pivot.
- Head of Brand. Reshaped the brand for the ABM era with original animated character content.
Now

Fractional CMO & founder

First marketing hire for early-stage B2B startups: positioning, websites, outbound engines. Founder of The Smithy and Gritty Learning, both built solo with an AI-native stack.

Ventures

Two products I build and run myself, with the same stack I'd bring to your team.

Brewing Tree website, The Smithy's flagship client

The Smithy

Small business growth on autopilot

Marketing and operations platform for local hospitality businesses: websites, social, e-commerce, and analytics tying sales to marketing. The flagship client reversed eight straight quarters of decline to +10% YoY growth.

thesmithy.co

Grit: Save the Fae

Gritty Learning

A story adventure for ages 5–12 where reading, writing, math, and music are the magic. Digital RPG, print coloring books, original music, YouTube episodes, all produced solo with Claude, Midjourney, ElevenLabs, and Runway.

savethefae.com

What people say

Molly has completely turned our optimization program around. She has introduced rigorous scientific measurement and gained trust in the results and methodology organization-wide.

A born leader. Molly not only understands the needs of the business, but imprints her own strengths onto others. She is an incredibly patient and knowledgeable teacher.

Her knack for boiling down the data, debunking the red herrings and highlighting meaningful learnings always impressed me and helped shape the success of our program.